Tuesday, December 18, 2007

The Artful Clubmaker - Jesse Ortiz

Since picking up the game in 2005 with my old golf clubs, I've gradually replaced each club with new ones - except for my Orlimar Tri-Metal fairway woods. I just haven't found any reason to replace them. When I think back to my most amazing golf shots, they almost all involve my favorite 20-degree Tri-Metal. My first eagle came on the par 5 6th at Monarch Dunes after I hit my 5-wood from 215 yards out to just 18 inches for an easy tap-in. My favorite was a Mickelson-like shot from within a eucalyptus grove that after navigating a narrow row of trees, carried a large lake and landed safely back in the fairway, leading to a remarkable birdie. I'm simply fearless with this club.

I initially purchased these clubs eight years ago when I made an earlier attempt to pick up the game, but quickly gave it up due to severe tendonitis. At that time, Orlimar was a renowned club maker. The popular Tri-Metal products had transformed this small company into a big business. It's designer, Jesse Ortiz, had grown up shaping wooden drivers for his father, who started Orlimar in 1960 in the bay area. Although he had devoted clients like Ken Venturi and Johnny Miller, it was his metal designs that put the company on the map and eventually grew Orlimar Golf Company into a $100 million enterprise.


Bobby Jones by Jesse Ortiz

When I started playing again a few years ago and began looking at new clubs, I was shocked that Orlimar was nowhere to be found. I eventually learned that the small company had grown too fast and basically choked to death on its own success, only to be later reincarnated under different ownership.

Then, just a few weeks ago, I happened to run across Jesse Ortiz's new golf blog and learned that he has recently reemerged, designing and building clubs for Bobby Jones Golf. Citing a desire for expansion of the Bobby Jones brand name into equipment, the Jones-heirs and the Hartmarx Corporation, owners of the apparel company, partnered with Ortiz and entrepreneur Walter Rosenthal.

I contacted Bobby Jones Golf to find out if their clubs were available here on the Central Coast, and to share that I was still using my Orlimar woods. I got a reply from their Chief Interactive Officer, Jim McDonough. During our subsequent email correspondence, I learned Jim lived about 30 minutes away from me!

Jim asked if I'd like to review their 21-degree hybrid. I did of course. I then asked Jim if he'd like to play Monarch Dunes. He did. Last week, we finally hooked up. Jim treated me to a Bobby Jones hybrid to review. I treated him to a round of golf.

Just during the short time we stood on the first tee, I learned that we were both hockey fans, both served 6 years in the military, both had worked for local tech firms and knew several common co-workers, both had developed websites for a local golf course, and now both worked from home. By the end of the round, we both loved Bobby Jones hybrids!

During the round, I pulled the 21-degree hybrid out of my bag on 9 different occasions! I performed full swings, punch shots, and choked-up half swings, from the tee, fairway and rough. Other than a couple pushes to the right, the rest of my attempts were right on target with a high trajectory and soft landing. I found the club easy to hit from all lies and was even able to work the ball left and right with little effort. Even with all this experimentation - and a lot of conversation - I shot a pretty respectable round. I didn't get a chance to hit the club from a divot or fairway bunker, but it's curved toe seems designed specifically for such difficult lies.



The Bobby Jones hybrid has the same maraging face as my old Tri-Metal, only it's even thinner. It's now about 1.6 millimeters. No one else is making a face that is thinner on their hybrids or fairway woods. This allowed Ortiz to again distribute weight optimally into his tri-tiered sole, reducing drag and helping to disperse vibration. Their hybrids are also shorter in length to increase accuracy and truly be long iron replacements, not fairway metal alternatives.

When you set the hybrid on the ground, you notice it's longish toe and triangular shape, giving it a classic look, kind of a throwback to the old Cleek or Mashee. This nostalgic look turns out to be very important to the playability of the club. The apex of the club is slightly lowered and the particular location of this apex helps the club to be more stable on off center hits. So, as Ortiz shares, "even though the club looks like something Bobby Jones would be comfortable playing, it actually has state-of-the-art technology built in to it."

I got another chance to hit shots with the hybrid a couple days later in a Men's Club tournament at another local course. With 2 holes to go, I was 3-over and within 1 stroke of the lead. A friend in my foursome was currently tied for first and had just landed the green from 205 yards out on the long, uphill, 2-handicap par 4 8th. Knowing I had to get on too, I pulled out the Bobby Jones hybrid for this shot from the same distance in the rough. My ball faded slightly towards the pin and left a ball mark less than 2-feet from the hole, but rolled towards the back of the green, right next to my opponent's ball. We both underestimated the downhill speed and ended up 3-putting for bogie. He made up for it by sinking a long putt for eagle on the final par 5 9th for a 1-over 73. I birdied to get back to 3-over and my 75 took 3rd place.

It's pretty impressive that with just a dozen prior swings using this golf club, I already had the confidence to use it in this pressure situation... and nailed it. Now I'm eager to try their new 460cc driver!

Jesse Ortiz Design Studio | Bobby Jones Golf

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3 Comments:

Blogger Jim said...

Richard, I'm glad to hear you are hitting the hybrid well. Your insight into Jesse's history as a clubmaker makes for a great read. I hope we can get out again soon maybe up my way next time.

Jim

Blogger Jon Pappas said...

Orlimar rocks!

Oh how I miss hitting those sweet wooden Orlimars. I loved that they were made in nearby Oakland.

I still play my Orlimar Tri-metal, 3-wood, 14 degree, steel shaft. I can hit 265, but average 250. Who needs any of these new clubs today.

I tried the Ortiz's new Bobby Jones 3-wood. It went far, but I sprayed it all over too much. It it came with a steel shaft it might work better for me.

Jon Pappas

Blogger The Artful Golfer said...

Jeez Jon... that's pretty good distance for a 3-wood! I max out at 250. My 14* 3-wood has an old True Temper EI-70.+ graphite shaft.

As much as I love these 2 Orlimar metals, I'm actually considering a switch to a single 17* Ping G10 4-wood, which would allow me to put my 4i back in my bag. I recently bought a new 9* Ping G10 with a stiff Graffoly Prolaunch Red shaft - and love it! We'll see.

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Golf as Art

When you disappear, Golf as Art shows up. The resulting void is where all the important discoveries, personal development, satisfaction, joy and fulfillment take place.
–Fred Shoemaker, Extraordinary Golf

Swing motion at its highest level is the uninterrupted flow of natural rhythm from within.
–Tom Woods, True Golf

A great golf shot is a thing of beauty. Repeating it is an art.
–Mark Guadagnoli, Practice to Win

Artful Milestones

  • Mar 05 - Started playing (1 rd/week)
  • Jun 05 - Broke 80 (21st round)
  • Nov 05 - Increased play (2 rds/week)
  • Jan 06 - Under 10 Index (54th round)
  • Jan 06 - 10 GIR (62nd round)
  • Mar 06 - Less than 30 Putts (75th round)
  • Aug 06 - First Eagle (124th round)
  • Aug 06 - 5 Birdies (138th round)
  • Sep 06 - Broke 76 (146th round)
  • Oct 06 - First ACE (161st round)
  • Oct 06 - Under 5 Index (166th round)
  • Oct 06 - 13 Fairways (169th round)
  • Dec 06 - Broke 72 (184th round)
  • Dec 06 - 70's Streak (9/10 rounds)
  • Feb 07 - Under 4 Index (219th round)
  • Feb 07 - 15 GIR (219th round)
  • Oct 07 - 24 Putts (298th round)
  • Jan 08 - 70's Streak (12 rounds)
  • Jan 08 - Second ACE (332nd round)
  • Apr 08 - Par from Tips (370th round)
  • May 08 - Under 3 Index (382nd round)
  • Aug 08 - 50th Course (420th round)
  • Nov 08 - Broke 70 (460th round)
  • Dec 08 - 16 GIR (472nd round)
  • May 09 - 60th Course (510th round)
  • May 09 - 7 Birdies (511th round)
  • May 09 - Broke 70 (511th round)
  • May 09 - Under Par Streak (2 rounds)
  • May 09 - Under 80 Streak (13 rounds)
  • May 09 - Broke 70 (520th round)
  • May 09 - Under 2 Index (520th round)
  • Jun 09 - 70th Course (538th round)
  • Aug 09 - Third ACE (556th round)
  • Aug 09 - Broke 70 (559th round)